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About Fashion Eyewear

About Us
Our Vision
Company Values
Mission Statement
Our Commitment To You
Latest News
Trust Won't Be An Issue

About Us

Founded in 2008, Fashion Eyewear is known as one of the UK's most trusted online optician. We pride ourselves on delivering the very best service to our customers. Our friendly customer service team provides you with the best and most accurate optical advice over the telephone, while our user-friendly website offers you a hassle-free shopping experience.

Specialising in both designer prescription glasses and designer prescription sunglasses. As a registered London-based optician, we provide you with our expert knowledge of optometry whilst delivering you excellent customer service and quality brands. If you're still a bit unsure about shopping online... it's time to let those fears go.

With over 500 5* customer reviews, we pride ourselves on being the UK's most trusted eyewear store. The customer services team can be contacted through the telephone or on Live Chat so you'll always have the option of interacting with real staff members. Everyday hundreds of people are buying their eyewear online and many of our customers buy from us, again and again. If you have a prescription, we can help you go through all the technical stuff such as your pupil distance, frame size, and discuss your lens options with you over the phone or using our Live Chat service.

All of our products are 100% genuine and come with their original packaging. We guarantee that your eyewear will always come with at least protective storage case or pouch and a cleaning cloth. Just to be 100% sure that your eyewear doesn't get damaged during transit, we make sure that we pack it securely in protective boxes.

Our premium postal delivery service is another thing we like to rave about. When your eyewear gets dispatched from our London office, your package will be delivered to your front door on the next working day! On top of that, our postal delivery company will send you text message confirmations and updates of where your package is. You can also re-schedule your delivery by replying directly to the text message sent to you.

We strive to offer the lowest, competitive prices across all of the designer eyewear brands we stock. If you do find a pair of designer glasses or sunglasses that's cheaper than our price, let us know and we will price-match it for you. So when you're ready to buy your designer eyewear online, we'll be waiting for your call.

If you want the latest trends at the best prices, Fashion Eyewear is the place for you; supplying the world's greatest and finest products from paramount brands like
Tag Heuer, Chanel, Tom Ford, Prada, Dior, Ray Ban, Gucci and many more at astonishingly affordable prices. Alongside our extensive online store, we have two UK stores you can visit: one in London and one in Farnborough.

Market Leading In-House Glazing

Fashion Eyewear is committed to improving customer service by cutting down delivery time. Our new state-of-the-art glazing equipment will be able to help us do this thanks to its innovative technology.

Mr Blue is the latest and most advanced glazing technology currently available on the market. It is managed by our expert lab technicians who will be able to cut any type of lenses for all prescriptions from single vision to varifocal and for all different frame types no matter how large, small, or curved they are.

Market Leading In-House Glazing

Why Fashion Eyewear?

  • 100% Genuine Products
  • Over 800 5* Customer Reviews
  • Registered London Based Optician
  • Qualified In-House Specialists
  • 14 Day Returns

  • Our Vision

    To be the place to buy designer eyewear online.


    Our purpose is to give the best optical advice, customer service and designer eyewear online.

    Company Values

    - Outstanding Service
    - Trustworthiness
    - Excellence

    Our Mission Statement

    It is's mission to give people a safe and secure way to buy designer eyewear online.

    We have a team of committed, positive and friendly people who are constantly striving to deliver excellent customer service and help with our customers' needs. We aim to have everyone who deals with Fashion Eyewear to have a great shopping experience and to receive high-quality eyewear, perfectly suited to them.

    We want to present everyone with the opportunity to own quality designer eyewear at prices that everyone can afford. We will specialize in designer glasses, sunglasses, prescription sunglasses and contact lenses. We cater to everyone and to all prescriptions, no matter how complex the case.

    Our products and service are of the highest quality, value for money and always delivered directly to your door by the best and secure couriers.

    Our Commitment To You

    Our aim is to provide you with the best customer service possible, and help you find the exact pair of glasses to suit all of your specific needs. We can offer you a complete service; from the initial eye-test and consultation, to giving you advice on choosing suitable designer eyewear.

    On top of that, we are extremely confident that you will get the best deal here at Fashion Eyewear. So much so, that if you find a better deal anywhere else, we will beat it!

    Latest News

    Fashion Eyewear Breaks 5-Star Trust Pilot Reviews Record

    Rave Reviews for Premier Optical Retailer: Fashion Eyewear Gets 9.4 Approval Rating Out of 10

    Fashion Eyewear Adds More Brands To Their Portfolio

    Optical Retailer Fashion Eyewear Launches Facebook Competition for a Chance to Win Discounts

    U.K.’s Fashion Eyewear Introduces Latest Brand and Brilliant New Optical Innovation

    London-based Optical Retailer to Upgrade its Online Display Soon for a Better E-shopping Experience

    Leading Optical Merchandiser Fashion Eyewear Introduces New Designer Brands to Store’s Line-Up

    Leading Optical Store, Fashion Eyewear UK Expands Service and Now Provides Designer Prescription Sunglasses

    Trust Won't Be An Issue

    With over 800 5* Trust Pilot reviews from our customers, we pride ourselves to be one of the U.K’s most trusted online optical retailers. All of our products are 100% genuine and are supplied to us by the official brand manufacturers.

    We always put your needs first at Fashion Eyewear. That's why we make sure that every product is thoroughly inspected, cleaned and adjusted according to your needs by our qualified in-house specialists to ensure complete satisfaction.

    Customer Testimonals:

    True, fast, quality and reliable.
    I did lots of online research and found that Fashion Eyewear had a great range, price, and promised reliable and relatively quick delivery.
    I can say that what I ordered was an authentic and quality pair of eyeglasses. They also had quick and responsive customer service.
    I would recommend them to all. - Sue, UK

    Great price, good communication, happy customer
    I found Fashion Eyewear as they had competitive prices and a good number of Facebook 'likes'. I ordered some Ray Bans.
    I'm very pleased and would shop here again. - David, London