About The Brand
Gucci has been around for nearly 90 years. First opened in 1921 by Guccio Gucci; his vision for the brand was inspired by London. He wanted to create leather goods that had a sophisticated appeal but with Italian craftsmanship and flair which can only be achieved by his local Tuscan artisans. In the 1950’s, the green-red-green web icon became an internationally recognised hallmark of the brand.
The web not only symbolised the equestrian style but also the strong Italian influence in the brand. Up until the turn of the millennium, the brand heavily relied on its equestrian inspiration which brought them global success. In 2006, its newly appointed creative director Frida Giannini wanted to expand the company further by exploring other ‘faces’ of the brand’s rich heritage. Giannini reinvented Gucci in a new light, fusing together history and modernity.
The Eyewear Collection
The eyewear collection is aimed at both male and female consumers who are fashionable, glamorous, and appreciates fine quality and Italian craftsmanship. This is a multi-brand luxury company so the brand's eyewear collection is very exclusive. Only a handful of carefully selected retailers are authorised to stock the frames. The men’s Deluxe collection has a classic yet cutting-edge appeal. The frames are more squared to really contour and highlight the wearer’s face shape. The metal T-Bar logo on some of the models provides an eye-catching look. The strong personality of the design is enhanced by the brand’s stylish heritage.
Commitment To Being ‘Green’
Gucci takes a stand on sustainable luxury. The brand has committed to being environmentally responsible since 2011; this is when the brand launched its first collection of eco-friendly optical frames and sunglasses. In 2012, they announced the introduction of their new eyewear collection which is100% recyclable. The optical and sunglasses frames will be made completely out of a biodegradable liquid wood material. The outer packaging will be also made smaller which uses fewer resources and can also be recycled.