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Jimmy Choo

Jimmy Choo

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Jimmy Choo Glasses

Jimmy Choo Glasses

Image courtesy of Mark Seymour, Mark Seymour Photography


The Story Of The Brand
A company that was first founded by one man became an internationally well-known brand in the space of a couple of decades. Jimmy Choo was a footwear designer from East London. He was very successful in his career; the late Princess Diana was once a fan of his work. In 1996, Choo founded his company alongside the generous assistance of Tamara Mellon. There was a niche in the luxury shoe market and Mellon saw what Choo could bring to the table.

The Eyewear Collection
After global success, the brand also diversified into accessories i.e. handbags, jewellery, and eyewear. It was not until 2007 did the brand launch into eyewear production. Royalties, A-list celebrities, and musicians are all followers of this popular high-end brand. The soul of the brand is present in all of the eyewear collections. Beautifully-made frames crafted from the finest materials and at the highest quality is what the brand has to offer.

After all, this is a luxury brand so why would you expect anything less? The frames are sexy, sultry and super stylish. The designs are modern and highly glamorous; the collection is aimed at women who love to look glamorous and adores luxury. Most of the optical frames are rectangle in shape; it’s a popular shape that can help contour a face. By creating angular lines you can slim down jaw lines and contour round cheeks. Jimmy Choo glasses are labelled as numbers and not names however in the sunglasses collection, each model has a name i.e. Jimmy Choo Aster.

Consistent with the footwear range, the eyewear collection is only targeted at the female population. This is why the majority of the brand’s designs are feminine; however there are some masculine-styled frames which could be worn by men who adore the luxury brand. The Safilo Group became the official manufacturers of Jimmy Choo eyewear through a world-wide licensing agreement. Today, they are still the official manufacturers of the company's eyewear.