The Swarovski Story
This brand started off as a small family-run business in Austria cutting crystals for jewellery. The crystals were famed for their brilliant shine and beautiful cut. From fashion designers to musicians and actresses, they can’t get enough of the crystal-cutting company.
Later, more opportunities were available to the company; they developed the Swarovski Elements concept where crystals are cut and sold to fashion, jewellery, lighting and interior industries. Today, we can even find their crystals used for nail art designs.
“As masters in crystal manufacturing and cutting technology, we collaborate with visionaries in fashion, jewellery, architecture, and design who are able to maximise the expressive power of crystal.” – Nadja Swrovski
The Eyewear Collection
The first optical collection was launched in 2011. The brand wanted to investigate new markets and push the boundaries of innovation in terms of design. The optical range became the latest must-have fashion accessory. Artistic director of Swarovski, Nathalie Colin stated that optical glasses should be seen as a fashion statement in their own right.
All of the Swarovski optical models have names. Take a look at the latest models below and see what they have to offer.
This is the flagship model of the collection; it’s the model you’ll see in all the major campaigns. The faceted design resembles the facets of crystal which keeps in theme with the brand’s identity.
The elegant lines of this frame creates a romantic and timeless look. The classic rectangle shape of the frame will compliment most faces and is a frame that can be worn for all occasions.
Bold and beautiful; the Authentic model screams out modernity. The beautiful squared-frame is enhanced by the colour-complimenting crystal at the sides of the temples.
Dainty and light this rimless frame is incredibly romantic and elegant. Its delicate appearance, adorned with crystals, is perfect for those who want a very feminine, romantic look.
The truly eye-catching graphic design is sure to please those who love an innovative frame. The straight lines are designed to appear curved, giving the appearance of a softer frame.
The gentle lines and elegant tones make the Appeal look comfortable and very feminine. Crystals adorn the top of the frame whilst the frame arms are decorated with the Swanflower® motif.