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Ted Baker

Ted Baker

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Ted Baker Glasses


Brand History
The idea of the Ted Baker brand came to the Managing Director, Raymond Kelvin, in 1987. Kelvin thought of the brand whilst fishing and then a year later, in 1988, he opened the first Ted Baker store in Glasgow. The brand initially launched as a shirt specialist and in menswear. The Ted Baker collections have now expanded from menswear to womenswear, accessories, fragrances, skincare, watches and eyewear.

The Power Of Word Of Mouth
The brand is the only brand, within its sector, to be built into an international designer label without any advertising. Ted Baker is known for the out of the ordinary marketing and is one of the only brands to heavily rely on the traditional word of mouth advertising that has proven successful. The first stores used to provide a laundry service for every shirt purchased and this enabled people to remember the brand and spread the word about them. Ted Baker is one of the fastest growing lifestyle brands in the UK and has stores located all over the world.

Classic & Contemporary
Kelvin’s personality is expressed throughout all of the designs. All of the designs focus on quality, attention to detail and a hint of humour. Think of an old fashioned look with a contemporary twist. Classic and quirk remains consistent throughout and that is what makes the brand instantly recognizable. The Ted Baker brand name stems from a fictitious character that derives from Kelvin's vivid imagination.

Ted Baker Eyewear Collection
Ted Baker glasses and sunglasses were first launched in 2001. The eyewear, like the clothing range, has a fusion of classic and contemporary styles. The glasses takes inspiration from the 50s/60s classic shapes that are timeless and wearable with today's fashion. The highest quality materials are used and each frame is handfinished with Ted Baker’s signature touches.

The eyewear collection sees rich colours, classic keyhole features and a variety of style to suit your personal preference. To emphasise a vintage feel, a German 7 pin barrel hinge is placed, to firmly holds the frames and lenses together. In addition to this, there is a squintessential logo inscribed on the temple ends of the frames. This logo is signed on every pair of genuine Ted Baker glasses and sunglasses and proves its authenticity. Simplicity breathes throughout the collection which means they suit any outfit. The brand is at an affordable price and a diverse luxury range is offered which is why it is so popular.