Prada was created in 1913 by Mr. Mario Prada and since then, has evolved into one of the most prestigious and internationally -recognised brands in the history of fashion. The brand produces high-fashion and ready-to-wear pieces as well as accessories from handbags and rucksacks to eyewear and perfumes.
The brand’s trademarks are the Savoy coat of arms and Savoy figure-of-eight knot. These iconic logos pay tribute to the brand’s heritage as an official supplier to the former Royal family of Italy.
Prada's latest advertising campaign showcased the brand’s womenswear and accessories collection. The playful summer campaign is bright and vibrant; the contrast between the azure blue sky, clothing, and auto-mobiles is amazing. The fashion label manages to combine together modern architecture and vintage/retro fashion to create a beautiful fusion of old and new.
The Optical Range
Sophisticated. Elegant. Refined. These are the recognisable characteristics of the company. Their strong brand identity is reflected in their prescription glasses and sunglasses. Every pair of their beautifully crafted frames pays tribute to Italian finesse and tradition.
By redefining conventional ideas, you can expect to see innovative designs that still have traditional Italian roots. As the world advances, so does the technology in the optical industry. Prada stays ahead of changes by setting new ones.
The 'typical' consumer will be someone who is modern, sophisticated, and attuned to stylistic innovations. Expect to see craftsmanship of the highest standard in every product.
Advice On Lens Choices
Most of the optical frames can be fitted with standard 1.5 lenses as the collection offers a wide range of fully rimmed frames sturdy enough to support these lenses. If you decide to go for a semi-rimless/rimless frame why not go for 1.6 lenses or higher? These are up to 35% thinner and up to 40% lighter than standard lenses.
You can add photochromic tints (lenses that lighten/darken according to sunlight exposure) and it's always recommended to add lens coatings to give your lenses the best protection.