Defining elegance and style since 1946, the French couture fashion house Dior continues to be the ultimate symbol of excellence and luxury. Using only high quality genuine materials and skilled craftsman, the mostly feminine Dior sunglasses designs symbolise world class luxury with a fresh French twist. "It is only meaningful when it respects tradition“ - Christian Dior
The Dior Story
Founded in France, 1946 Christian Dior started up his own couture fashion house. Though Dior was a male couturier, he had a passion for womenswear that emphasized and enhanced the female silhouette. His waist-cinching full skirts were a part of his ‘New Look’ movement that revolutionised post-war fashion. Women all over the world soon fell in love with these feminine designs and the fashion house became a huge success. With spectacular quality on products ranging from perfumes and cosmetics to eyewear and clothes, Dior has expanded greatly from its humble beginnings in France.
High-profile women such as Rita Hayworth, Ava Gardner and the Duchess of Windsor were loyal clients of the fashion house. After the couture collection, the House of Dior designed a series of prêt-a-porter collections which were quickly snapped up by women who wanted a piece of the elegant and glamorous designs. Dior (the brand) soon after moved into the production of menswear, perfumery, accessories, watches and jewellery.
The Dior Eyewear Collection
The Dior eyewear collection was not launched until the mid-1990s. The collection offers a range of sunglasses and prescription glasses in different colours and styles. The classic vintage appeal of the brand is reflected in the eyewear but in a refreshingly modern way. Dior has always been recognised for its charm, elegance and couture spirit so it was only right for the majority of the eyewear collection to carry the same identity. The Dior sunglasses immediately became a fashion must have for the mass market and was adorned by some of the most on trend celebrities.
Most of the Dior frames and sunglasses are of an oversized style which is another characteristic of the Dior’s couture heritage. To keep the eyewear collection modern and innovative, the brand brings out a new collection each year to stay ahead of fashion trends. The majority of the Dior collection is designed for women however there’s still an extensive range of male and unisex frames and sunglasses to choose from.
Best selling Dior sunglasses
The Black Tie sunglasses collection for men was a huge success and many models from the collection are very popular and have been best sellers. Last year the Dior Demoiselle collection for women has been hailed as the hottest sunglasses of the year and the latest bestsellers include the Dior Audacieuse and the Dior So Real. The eyewear acknowledges the current trend to sci-fi fashion and pastel metallics. For fashionable men and women who want to stay ahead of the latest fashion trends and style, Dior eyewear is the right brand for you.