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Fashion Eyewear - combining luxury eyewear and advanced lens technology for all your bespoke visual needs. 

How Fashion Eyewear Began

A lover of optometry from a young age, our founder Tej Johal has always had an eye for designer eyewear. With an appreciation of high-quality products and attention to detail, he graduated from City University in Islington London in 2000, qualifying as an optician in 2001. First working in small optical boutiques to luxury stores Harrods and Selfridges, Tej saw a gap in the market and launched a designer optical eCommerce business in 2009.  Now, we are one of the world’s leading designer eyewear retailers.

Fashion Eyewear Brands

At Fashion Eyewear we are proud to stock the most exclusive luxury brands in the world from Cartier, Celine, DITA, Chanel, Jimmy Choo, Gucci and Tom Ford. We buy all our brands direct from suppliers, working alongside Luxottica, Kering, Safilo, Marchon, Marcolin, LVMH (Thelios) and luxury independent brands. As we work closely with luxury suppliers we offer authorised warranties with all our products.

We offer a large range of brands which each offer different performance qualities. We have our trend led designer fashion brands from Gucci, Dior, Fendi, Balenciaga and Chanel allowing you to shop styles straight from Fashion Week. We also offer sports performance brands such as Oakley, Maui Jim, Nike, Prada Sport and Lacoste, which are worn by the best athletes worldwide. A selection of our brands are known for their advanced optical quality lenses and luxurious frames such as Ray-Ban, DITA and Cutler and Gross. Of course, we also have our sustainable options; Stella McCartney, Dick Moby and Timberland. 

The Fashion Eyewear Experience

Our Lenses

As one of the UK’s first online opticians, we are proud to combine designer eyewear with the most advanced optical quality -  delivered to your door, hassle-free. Our in-house optical team creates bespoke lenses for every order to match your prescription and fit your favourite luxury glasses. Whether you need varifocal or single vision lenses, you can choose from Nikon, Essilor, Ray-Ban, Oakley, Maui-Jim and our own Fashion Eyewear packages. 

We offer prescription glasses and sunglasses as well as a number of coatings to personalise your lenses, matching your lifestyle needs from smudge and scratch resistant to blue light coating for anyone spending hours looking at their screens.

Reglaze your Lenses

We are also proud to offer a reglazing service starting from £30. If you have a favourite pair of frames but need a new prescription we can easily replace your existing lenses. Or if you have a special pair of sunglasses and want to add a prescription that’s easy too. 

Our PD Metre

Worried about adding your prescription but don’t have your pupillary distance (PD)? At our check-out process simply add your prescription and then click ‘add PD’ and we will take you through how to get that measurement, quickly, easily and accurately.  

Virtual Try-on

Sometimes people can be hesitant when buying glasses online incase the frame shape doesn’t suit their face. At Fashion Eyewear we have solved this issue with our virtual try-on feature. With the use of your web-cam or phone camera, you will be able to try before you buy! 

Student Discount

Are you over 16 and a student? Then don’t worry we’ve got you covered. Simply download Student Beans, search Fashion Eyewear and download your exclusive 20% off sunglasses code!

Fashion Eyewear - a sustainable, ethical brand

Sustainability is important to us as a business because we know it is important to our customers. We stock sustainable, animal cruelty-free frames such as Stella McCartney, Dick Moby and Timberland. As an office, we offer a no-waste policy so all packaging and waste is recycled and reused. And in honouring our returns policy, we donate all returned prescription frames to Vision Aid Overseas. This charity works with everyone regardless of gender, ethnicity and geographical location to try to give affordable eye care- services and prescription glasses. If you would like to donate too, we are an official donation base in Chiswick, London. 


Price Match

We want to offer you luxury eyewear with your prescription at the most affordable price. To use our price match promise you can ring our customer service team for your quotation. Have a look at our Price Match Policy here.

Our Customer Service Team 

If you have any queries on your order, products or prescription requirements our trained customer service team will be happy to help. You can talk directly to our dedicated team Monday - Friday 9:30 am till 4 pm on +44 (0) 207 590 5500. Or if you prefer you can email us at  [email protected] anytime. 

Our Delivery

Our distribution team works hard to get your orders to you as quickly as possible. We offer next day delivery services in the UK as well as express worldwide delivery. Look at our shipping and delivery page for more information.