Bella Hadid, whose full name is Isabella Khair Hadid, signed to IMG Models in 2014 becoming an instant success in the modelling industry. By 2016 she was named ‘model of the year’ for models.com. Bella was born and raised in Los Angeles, California with her supermodel sister Gigi Hadid, younger model brother Anwar Hadid and her famous parents Yolanda Hadid, a former supermodel and dad Mohamed Hadid a real-estate developer. The Hadid’s have dual heritage, their mother is Dutch-born American and their father is Palestinian American.
Since her signing to IMG, Bella has been the face of many campaigns, been on the front of many magazine covers and walked for multiple brands including Chanel, Tom Ford and Givenchy. Now Bella is the face of the summer 2020 Miu Miu campaign which is one of our favourite summer collections.
About Miu Miu
Luxury Italian label Miu Miu is part of the Prada Group. Miu Mu was inspired by Miuccia Prada’s personal wardrobe and named after her family nickname. The brand was introduced to the group by Miuccia herself in 1992. Miu Miu has an independent identity from Prada, growing in its own right into one of the leading high fashion labels in the world. It has stores online and boutiques worldwide including China, the USA and many around Europe. Miu Miu focuses on female designs that feature a unique ironic air. The brand pushed boundaries between elegant and trashy, ignoring beautiful chic aesthetics, completely separate from its sister brand Prada. The headquarters are also completely separate from Prada, as the Prada Group want Miu Miu to have a completely unique brand identity. The Miu Miu collection debuts at Fashion Week shows worldwide, featuring ready-to-wear, haute couture and accessories. Accessories including luxury eyewear which we stock here at Fashioneyewear.
The Spring Summer 2020 Miu Miu campaign not only features Bella Hadid but other supermodels including Lila Moss, Alexis Sundman, Bo Gebruers, Jordan Leftwich, Kaila Wyatt, Lea Julian, Patrycja Piekardka, Pia Ekman, Tang He, Tomiwa Adeshina and Xiao Wen Ju. Which is an impressive collection of supermodels for one campaign! Photography is by Liz Collins, Lynette Garland and Videography by Robbie Mailer Howatt. Katie Grand is also on styling and creative direction. Again an impressive campaign team.
At the front of the campaign is Bella Hadid, not only for eyewear but the whole Spring Summer 2020 collection. You can watch the whole collection below, keep an eye out for your favourite eyewear then shop Miu Miu Collection here.
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