The brand initially began as a luxury sporting and performance eyewear brand. Wilhelm Anger Werker, the founder of the brand, had a passion for sports; particularly racing cars. He initially specialized in designing ski goggles and eyewear for racing car drivers. He formed his brand and named it after the famous Carrera Panamericana auto race. The brand is now part of the Italian eyewear group Safilo and the distinct eyewear is way ahead of its time.
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Carrera is a famous eyewear brand that specialise in sports-inspired sunglasses. The brand dates back to 1956 where the founder, Wilhelm Anger Werker, was inspired by the Panamericana Auto race which went through Mexico. The brand was founded first in Austria but is now based in Italy. In 1996 the Safilo Group became the owners of the brand. Carrera designed the Champion and Safari sunglasses in 2008 which has since become their best-seller and iconic.