Jim Jannard, the creator of the Oakley brand, is famous for believing that nothing is impossible. He redefines products and challenges the limits of the industry’s expectations. Jannard thinks that new ideas require new technologies and that every product to exist can always be improved on. The world is changing every day and people are demanding products to be better both functionally and fashionably. Oakley’s eyewear is number one for performance and sports in the optical industry. Many athletes and sporting professionals wear the brand’s glasses as it consistently helps them with their performances.