Ralph Lauren is a brand that truly defines American heritage. The brand dates all the way back to 1967 where Ralph Lauren initially designed men’s ties. Two years later, he opened a boutique store in, Manhattan’s department store, Bloomingdale’s. The brand is a high-end luxury brand that is suited for American “blue bloods” lifestyle whilst remaining stylish and within an affordable price range. The collection has a sports “preppy” appeal and the brand designed for Wimbledon and the Olympics. Ralph Lauren is now a huge lifestyle brand that has a timeless style.