Prada was started by Mario Prada and his brother Martino in 1913 under the name ‘Fratelli Prada’ (Prada Brothers) in Milan. It was a leather goods shop that sold English imported goods, mostly women’s handbags and steamer trunks.
Mario prevented any of his female family members working for the company as he believed women did not have a place in business. Ironically, his son did not have any interest in working for the company so Prada was handed down to Mario’s daughter, Luisa. Luisa Prada ran the business for almost 20 years before handing it down to her daughter, Miuccia, in 1978 after she had been working there for 8 years.
A year before Miuccia Prada took ov