Gucci is a brand that has always been associated with luxury, quality, and glamour. It is one of the most famous brands in the world and they are one of the leading luxury brands in the premium eyewear industry.
When it comes to eyewear, this brand ensures that their products combines style with needs to give wearers a comfortable yet fashionable look.
In 2004, Gucci was one of the first companies in its industry to initiate a Corporate Social Responsibility certification (SA 8000). This means that everything this luxury brand develops will need to be sustainable in order to meet the standards of being socially responsible. The brand is committed on reducing its carbon emissions and has recently reduced its carbon footprint by 60% which is a major achievement in itself. The GG 3509S was one of the original prototypes for sustainable eyewear made from liquid wood.
Gucci has been producing eyewear made from materials with a higher percentage of natural origins however this sunglass model is the first of its kind. Liquid wood offers the same quality and comfort as premium acetate materials but has the added benefit of being recyclable. The outer eyewear packaging has been developed to be 100% recyclable and is made from Forest Stewardship Council (FSC) certified paper.
An instruction leaflet is included inside the packaging box to explain where customers can take their sunglasses to recycle them. Every material used to create this frame is made from a natural or recyclable source. Take a look at the metal rings on the joints of the bamboo-inspired arms and even the hinges are made from recyclable metal. The Gucci GG3509/S sunglasses are more than ideal for women who are looking for eco-eyewear or who just want to purchase sustainable products.
Even celebrities are wearing eco-eyewear as it is a new trend that is not only fashionable but it's also beneficial to the environment to invest in sustainable products. For those who don't currently own any sustainable clothing, accessories or eyewear, these Gucci sunglasses are a great investment. The innovative liquid wood material is made from a composition of wood fibres, lignin from the paper-manufacturing process, and natural wax. The wood fibres are extracted from sustainably managed forests.