New Collections
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Haven’t you seen Willow Smith starring in Chanel’s FW’16/17 campaign yet?

The latest eyewear campaign by Chanel has seen the luxury fashion brand break their own boundaries as they embody a new found energy and lust for life. The FW ’16 campaign gives rise to the unconventional, youthful age of Chanel with a refreshed, revitalised look. In recent years Chanel has targeted the next generation by ...

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Take a look at the latest release from Dior: Dior Umbrage!

French luxury goods brand Christian Dior has been, since its emergence onto the fashion scene in 1945, mastering the art of fashion accessories, creating designs that are of the highest quality and that also lead the way with stylistic trends. Adored for their ready-to-wear clothing lines, fragrances, shoes and ...

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Discover the latest Celine sunglasses inspired by Audrey Hepburn!

Founded in 1945 by Celine Vipiana, the French luxury fashion house Celine has been inviting us into their world for decades. Celine are adored around the world for their production of high-end, ready-to-wear products. Collection after collection they produce fashion masterpieces that are nothing less than inspiring. The ...

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Check Out Tom Ford’s Private Eyewear Collection!

In April 2016 designer eyewear fanatics received some exciting news. Something very special happened, something exclusive. Earlier this year, legendary fashion designer Tom Ford gave out a key to his elite eyewear world by creating a collection designed specifically for the eyewear connoisseur. He said "These are the ...

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Meet Your New Coach: Oakley Radar Pace!

Presenting unto you the Oakley Radar Pace - Personal Training System; on the surface we have a slightly futuristic looking pair of sunglasses with a sleek, edgy styled frame, but, dig at littler deeper and you will discover that the Oakley Radar Pace is actually far more akin to a computer and a living/breathing/sentient ...

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Everybody is talking about Tom Ford sunglasses… Don’t you have a pair yet?

In 1990, Texas born Tom Ford joined Gucci to become their women's wear designer, stepping up to become the director of Gucci in 1994. Following his incredible success at Gucci, where he was made vice chairman of the management board in 2004, just a year later in 2005 Tom Ford created his own fashion brand. The first ...

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Hugo Boss new collection: MASTER THE LIGHT (for men)

MASTER THE LIGHT is the captivating new 2016 eyewear collection from the luxury fashion label Hugo Boss. The new campaign “Master the light” draws its focus on the interplay of black and white – light and darkness. Shot in down-town LA, Malibu and Palm Springs, the ad campaign brings this theme to life ...