New Collections

  1. Serengeti images
    New In: Serengeti Lenses

    Our brand new Serengeti Sports range has just dropped along with new high-performance lenses to match. 

    About Serengeti 

    Serengeti is a high-end luxury sports performance brand. Known for their cutting-edge innovative production of eyewear and prescription lenses, they are among the most technologically advanced eyewear brands in the world. Each of their models has been strategically designed to look stylish and provide maximum levels of protection and comfort on and off the field. 


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  2. Iconic Fashion Sunglasses and Glasses
    Iconic Fashion Sunglasses and Glasses

    What are the most iconic fashion glasses and sunglasses of 2020? Our in-house styling team has put together the most iconic frames for this year, the most iconic frames you simply must buy to be on-trend. We have a large range of new innovative styles for both males, female and unisex styles that the whole family will love. You can shop minimalistic trends, glamorous, fashion-forward, cat-walk pieces and classics all in one place, simply scroll down and shop below our iconic collection of sunglasses and glasses.


    We can start with Gucci. For the last few years, Gucci has been one of the leading fashion brands, not only in eyewear but leading the fashion industry as a whole.

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  3. David Beckham Eyewear collection is now live!
    David Beckham Eyewear collection is now live!

    One of our newest additions to Fashion Eyewear is the DB Eyewear collection by David Beckham. This creation is in collaboration with leading luxury Italian eyewear manufacturers Safilo, with David Beckham curating the collection. The aim of this product range is to combine David’s style with timeless staple frames which will always remain fashionable, along with the finest optical materials from Safilo. His eye for detail and high fashion taste has created an exceptional contemporary aesthetic with traditional craftsmanship. 

    “My own style journey has taught me the power of simplicity and the importance of detail and craftsmanship” - David Beckham 

    The collection is split

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  4. Everything you need to know about Maui Jim.
    Everything you need to know about Maui Jim.

    How Maui Jim Began 

    Maui Jim started in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Spotting a new emerging market for a technology that could combat intense glare and harmful UV while keeping the true colours of the island of Hawaii, Maui Jim engineered the revolutionary PolarisedPlus2 lens. This lens is incorporated into seven new sunglasses styles in the classic collection. Maui Jim now has an overall product range of 125 styles of sunglasses, 100% of which are polarised and protect from 100% of UVA and UVB rays. We are proud to be a certified retailer of this brand not only because they sell high-quality products but because of their brand ideologies. 

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  5. Sunglasses styles explained
    Sunglasses styles explained

    It can be so hard to pick a pair of sunglasses, there is so much choice! We have fashion styles that range from the cat-eye, the square, or the butterfly, to classics like the aviator, the clubmaster and rimless frames. Some styles you may have never heard of before, some you might already own and didn’t realise what they were called, or you may be thinking what on earth is the butterfly and how is it different to a cat-eye? This blog is here to help. We have lots of different styles and we will help you figure out which style is best for you!

    The Aviator 

    Also known as the pilot, the aviator is one of our most popular pair of sunglasses. This staple frame is u

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  6. Bella Hadid as the new face of Miu Miu Eyewear
    Bella Hadid as the new face of Miu Miu Eyewear

    About Bella Hadid 

    Bella Hadid, whose full name is Isabella Khair Hadid, signed to IMG Models in 2014 becoming an instant success in the modelling industry. By 2016 she was named ‘model of the year’ for Bella was born and raised in Los Angeles, California with her supermodel sister Gigi Hadid, younger model brother Anwar Hadid and her famous parents Yolanda Hadid, a former supermodel and dad Mohamed Hadid a real-estate developer. The Hadid’s have dual heritage, their mother is Dutch-born American and their father is Palestinian American. 

    Since her signing to IMG, Bella has been the face of many campaigns, been on the front of many magazine covers and walked for m

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    DITA is one of our most popular and premium brands at Fashion Eyewear. The quality of the eyewear is sublime. To create one DITA frame it takes months of hard work from the specialised team of designers, researchers and developers that work in the DITA HQ. When you pick up a pair of DITA frames, you instantly feel the work, time and quality checks that have gone into these frames. This is why DITA’s design and manufacturing standards are regarded as the benchmark against which all luxury eyewear brands are judged. 


    DITA was founded in 1

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    History of Andy Wolf 

    Andy Wolf was originally founded by three friends Andreas (Andy), Wolfgang (Wolf) and Katharina in 2006 in Hartberg Austria, with the aim of producing unique, contemporary glasses frames.  Since 2006 the brand has grown and is now sold around the world. The glasses are worn by top celebrities such as Solange, featured in iconic fashion magazines and known not only for their stylish designs but also for sustainable, handmade production.

    Handmade in Austria - Andy Wolf’s attention to detail

    Andy Wolf’s product ran

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  9. Which glasses suit my face shape?
    Which glasses suit my face shape?

    It can be so hard when buying online when you aren’t sure which style of frame suits your face shape. So to help we’ve put together a page to help you choose. Not only will we help you choose the right frame, but we’ll also show you our virtual try on, so you try before you buy online -  just as you would if you went to a shop. You’ll be able to see if that stylish frame suits you. 

    Round Faces

    If you have a round face shape, your cheeks and forehead are about the same width and your chin will be rounded. To add length and contour to your face we recommend a rectangular frame-shaped like the example below. Avoid round or oval frames, as they won’t create th

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    We might be biased, but eyewear is the ultimate statement accessory that you must invest in if you class yourself as a fashion addict. A pair of glasses can transform an outfit, making a simple jeans and top look effortlessly in style by adding a pair of statement shades. 

    There are a number of quirky trends out for this year, a few you will have seen before and some new styling which you wouldn’t have believed last year you’d want to follow. We have you covered though, so whatever trend you are loving this year you can shop at Fashion Eyewear.


    A style which never goes out of fashion, not just for 2020. There is always the classic Ray-Ban aviator which is a staple you

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  11. The New Face of Vogue Eyewear - Millie Bobby Brown
    The New Face of Vogue Eyewear - Millie Bobby Brown

    #MBBXVogueEyewear #letsVogue

    At just 15 years old, Millie Bobby Brown has already been the face of some of the biggest names in fashion. Now her latest campaign is for one of our leading brands, Vogue Eyewear. Millie Bobby Brown rose to fame when she starred in Netflix Drama Stranger

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  12. The Best Sunglasses spotted at Fashion Week 2020.
    The Best Sunglasses spotted at Fashion Week 2020.

    It's that time of year again - Fashion Week! We have been keeping our eye out for all the looks so far, including Copenhagen, London and New York with Paris and Milan still to come. So far, we have loved spotting our favourite frame styles worn amongst the highest fashion leaders in the industry.

    We have seen a mixture of looks from colour-popping co-ords, subtle neutrals to bold florals all finished with the perfect accessory - fashion eyewear.

    Scroll down to shop the fashion week street style and see how you can create the look at Fashion Eyewear.


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