Milan, 1913. A man by the name of Mario Prada started a small leathergoods shop with his brother, Martino, specialising in ladies handbags and English steamer trunks. The company was eventually handed down to Mario’s granddaughter, Miuccia. In 1977 she met her future business partner, Patrizio Bertelli, who advised her on how to expand the company and set it apart as a luxury fashion house.
To do this, they started using Italian only goods, and stopped importing English materials. Miuccua eventually took on a creative role within the company, and her innovative designs are what led Prada to become the iconic fashion house it is today. One of the key aspects to Prada’s success, was that it became a mark of ‘anti-status’, whereby the quality of the product was far more important than showing off the label. That quality is still what makes Prada one of the world’s leading luxury brands. The Prada Sport PS54AV is from the brand's latest optical collection for men.
The model comes in a wide variety of colours and textures to suit any skin tone or outfit. What sets this pair apart is the contrast between the sleek, rimless, rectangular frames, and the bold arms that display the Prada Sport logo in a contrasting and visible red. The PS54AV model is one of the best sellers in the Prada eyewear range, and is currently extremely popular as an all-round main pair of glasses. The design of the PS54AV suits almost every face, which is why this particular model is so in-style at the moment.
A wide and varied range of lenses are available with this pair, including a scratch-resistant option; if you drop your glasses, you won’t be panicking about replacing them. On top of the anti-scratch selection, it is also possible to get an anti-glare coating so your eyes can be seen as they were meant to be seen, without reflective spots from the sun. Other lens coatings are available, including dust and water repellence, and even smudge proofing, so you can keep your glasses where they belong, and not being continually cleaned.
Follow the link to see the full range of Prada Sport PS54AV frames.