Jimmy Choo unveils their latest In My Choos editorial campaign starring Kate Moss. This collection includes the Jimmy Choo Clea which you can buy exclusively at Fashion Eyewear. The Jimmy Choo editorial content series for the ‘In My Choos’ took a ‘Bohemian Glamour’ aesthetic which is also featured in the Pre-Autumn 2020 collection.
About Jimmy Choo
Jimmy Choo is a leading global luxury brand which connects both glamour and playful yet daring spirit. Jimmy Choo is famous for their accessories, especially their shoes. The brand was founded in the early 1990s by a bespoke East End London shoemaker Jimmy Choo. Since 1996 Sandro Choi, niece of Jimmy Choo, became creative director of the brand and has turned Jimmy Choo into the company it is today, known worldwide and worn by top celebrities and supermodels.
Jimmy Choo has been redefining the ‘In My Choos’ campaign collaborating with some of the world's most famous faces. The campaign initiative is a storytelling franchise by Jimmy Choo which celebrates women who dare to stand out. Daisy Edgar Jones is just one of the famous women who have been the face of the campaign previously.
About Kate Moss
Kate Moss was spotted at the age of 14 in Croydon London, since then she has become one of the most famous faces in the world spanning an impressive three decades in the modelling industry. A timeline which is very rare in the modelling world. Now Kate Moss is a Contributing Editor of British Vogue as well as a businesswoman in her right, creating her own model agency which hosts the most sought out new faces of today. Kate Moss still continues to inspire the fashion world with her effortless bohemian glamour and signature nonchalant style, making her the perfect fit for this Jimmy Choo campaign. Here we have an exclusive ‘interview’ with Kate Moss as she discusses the women who inspire her, her proudest achievements and her most daring moments in life.
A Q&A with Kate Moss
What’s the best career advice you’ve had?
The best career advice I’ve been given is, well it is more like it’s something that I learn along the way, is to collaborate with the team.
What defines a modern woman in 2020 to you?
I think the modern woman in 2020 is confident within herself.
What sets someone apart from the crowd?
Originality. Someone who is original is somebody that stands out for me.
What’s your golden rule for dressing up?
I don’t have any rules for dressing up, but I definitely think about where I am going and about the kind of character that would be going to that place and what they would wear.
How do you think the fashion industry has changed since you broke on to the scene?
I think the fashion industry has changed completely. I think social media has changed everything about the industry.
Who inspires you and who are your icons?
I’ve got a lot of icons, but Anita Pallenberg and Susie Cave are the most glamourous women that I know.
What’s your proudest moment to date?
My proudest moment is when I see Lila growing up into a lovely young woman.
How do you overcome doubt?
I think gut instinct is the only way to know it for sure. Trust your instinct.
What has been your most daring achievement?
Opening KMA Agency was my most daring moment.
What is glamour in 2020?
I think in 2020 glamour is about being open-minded and confident.
Who’s shoes would you like to step in to for a day?
I’d like to step into Ginger Rogers shoes for the day, cause I’d love to be able to dance like that.
What advice do you give the talent on books?
The best advice I can give my models is to be professional and work hard and remember you can say no if you don’t want to do something.
How would you describe your style?
I would describe my style as eclectic.
What is your ‘go-to’ shoe?
Oh my goodness. I do like a strappy high sandal, it’s my dream shoe if I could wear them every day I would.
What 3 words would you use, to sum up Jimmy Choo?
Jimmy Choo is modern, sexy and stylish.
We are proud to have exclusive access to this collection of Jimmy Choo As Worn by Kate Moss celebrating two of Britain’s national treasures.