About Giorgio Armani
Giorgio Armani is one of the brand labels under the Armani umbrella. The brand conveys a sophisticated, elegant and high-end luxury image. The brand’s identity is elegant, sophisticated and exclusive. The brand’s advanced technology provides you with the best levels of comfort and function, and the high-quality craftsmanship and exclusive materials add to the appeal.
Giorgio Armani Eyewear
Attracting trendsetters and fashionistas this brand offers contemporary fashion with classic designs. Unlike Emporio Armani collection, Giorgio Armani eyewear focuses on the modern classicism style instead of urban glamour. The result of the design is a beautiful crafted frame that looks understated but has been created with significant care and precision.
You can really see the amount of quality that the craftsmen put into the making of the frames. Modern classicism, in simple terms, means a classic style with a modern twist. Think rectangle frame shapes and thin temples, typical features of a ‘classic’ frame. Then think plastic, with splashes of colour and a matte finish; this turns the ‘classic’ frame into something modern and edgy. Those who love Giorgio Armani eyewear would have a sophisticated taste; luxury, quality, craftsmanship are at the top of your priority list in everything you own.
Frames Of Your Life Campaign
This campaign was originally intended as a project to follow around some of the world’s most famous fashion bloggers and trendsetters, photographing people on the streets of the world’s major cities i.e. Paris, Milan, New York. The project then inspired the brand to create a new collection of eyewear and use a selection of the best images from the ‘Frames of Your Life’ project for the latest eyewear campaign. The monochromic photos enhanced the simplistic beauty of the campaign. The result of the campaign was edgy, iconic and innovative.