Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail

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The Gucci History

"Quality is remembered long after price is forgotten" - Aldo Gucci

Steeped in glamour, famed for fashionable yet timeless products, loved by movie stars and bequeathed to future generations - few fashion houses can boast as much mystique as Gucci. Founded in Florence in 1921, by Guccio Gucci, his vision for the brand was inspired by London. He wanted to create leather goods that had a sophisticated appeal but with Italian craftsmanship and flair which can only be achieved by his local Tuscan artisans. In the 1950’s, the green-red-green web icon became an internationally recognised hallmark of the brand.

Up until the turn of the millennium, Gucci heavily relied on its equestrian inspiration which brought them global success. Under the creative direction of Tom Ford the Gucci brand has been reinvented in a new light, fusing together history and modernity. Gucci has long been inspired by distinguished women of beauty – actresses, princesses and socialites. Today, the fashion brand is guided creatively by a similar sort of heroine: Frida Giannini, a Roman whose taste, imagination and panache have driven this storied label to even greater heights.

Gucci Eyewear Collection

The urban romanticism and eclecticism that Creative Director Alessandro Michele has infused into his collections since 2015 has redefined Gucci’s codes and creativity, especially in eyewear. His distinctive and contemporary aesthetic favours gender fluidity, rich embellishments and unconventional styles which has redefined luxury for the 21st century, and reinforced Gucci’s position as one of the world’s most desirable fashion houses.