In Choo’s Shoes
Jimmy Choo is a company synonymous with luxury shoes. However, as of 2011, they have brought out their own range of designer glasses.
Jimmy Choo was started by a Malaysian-British footwear designer of the same name. Choo's real name was Chow (of Chinese descent) but it was actually misspelt on his birth certificate. Rumour has it that Choo had already made his first shoe at the age of 11. He opened the first shop in 1986, and a decade later Choo founded his company alongside Vogue’s accessories editor of Tamara Mellon. There was a niche in the luxury shoe market and Mellon saw what Choo could bring to the table. Soon, his list of customers included royalties, musicians and celebrities including Sarah Jessica Parker and Victoria Beckham. Princess Diana was known to be a regular client of Choo's, and after her divorce, she wore his high heels regularly without a husband of short stature to stand next to.
The Jimmy Choo Eyewear Collection
Consistent with the footwear range, the eyewear collection is only targeted at the female population. This is why the majority of the brand’s designs are feminine; however, there are some masculine-styled frames which could be worn by men who adore the luxury brand.
The soul of the brand is present in all of the eyewear collections. Beautifully-made frames crafted from the finest materials and at the highest quality is what the brand has to offer. Jimmy Choo frames are characterised by their attention to detail, bright colours and luxury feel. The general ideology behind the brand is to make products that represent sensuality and seductiveness, and the glasses truly represent this. The designs are soft and feminine with oftentimes graceful detailing.
Most of the optical frames are a rectangular shape; it’s a popular shape that can help contour a face. By creating angular lines you can slim down jaw lines and contour round cheeks. Jimmy Choo glasses are labelled as numbers and not names however in the sunglasses collection, each model has a name i.e. Jimmy Choo Andie.