Maui Jim

Bolder, richer, crisper colours with more contrast and clarity without glare. Unrivaled protection from the harmful UV rays of the sun, created on the Hawaiian Islands with the revolutionary patented PolarizedPlus2® lens technology. Maui Jim sunglasses show you the full spectrum of colour and light, so you can see the world like you’ve never seen.
Maui Jim sunglasses - "Slip on a pair and See The Brilliance".

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  1. Maui Jim Sugar Beach
    Maui Jim Sugar Beach
  2. Maui Jim Pokowai Arch
    Maui Jim Pokowai Arch
    Was £249.00 Now £199.00
  3. Maui Jim Hikina
    Maui Jim Hikina
    Was £198.00 Now £158.00
  4. Maui Jim Following Seas
    Maui Jim Following Seas
    Was £477.00 Now £382.00
  5. Maui Jim Crater Rim
    Maui Jim Crater Rim
    Was £330.00 Now £264.00
  6. Maui Jim Bowline
    Maui Jim Bowline
    Was £477.00 Now £382.00
  7. Maui Jim Waterfront
    Maui Jim Waterfront
    Was £264.00 Now £240.00
  8. Maui Jim The Bird
    Maui Jim The Bird
    Was £310.00 Now £279.00
  9. Maui Jim Seacliff
    Maui Jim Seacliff
    Was £293.00 Now £264.00
  10. Maui Jim Mariposa
    Maui Jim Mariposa
    Was £355.00 Now £321.00
  11. Maui Jim Kila
    Maui Jim Kila
    Was £293.00 Now £264.00
  12. Maui Jim Kiawe
    Maui Jim Kiawe
    Was £218.00 Now £198.00
  13. Maui Jim Hema
    Maui Jim Hema
    Was £158.00 Now £144.00
  14. Maui Jim Glory Glory
    Maui Jim Glory Glory
    Was £264.00 Now £240.00
  15. Maui Jim Dragon's Teeth
    Maui Jim Dragon's Teeth
    Was £218.00 Now £198.00
  16. Maui Jim Capri
    Maui Jim Capri
    Was £293.00 Now £264.00
  17. Maui Jim Sunny Days
    Maui Jim Sunny Days
    Was £357.00 Now £289.00
  18. Maui Jim Spinnaker
    Maui Jim Spinnaker
    Was £289.00 Now £261.00
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... all 16,777,216 hues of beautiful colour surrounding us every day.
Inspired by the beauty and culture of Maui, the mission of Maui Jim sunglasses is to spread aloha through vivid colour clarity and detail - which, they believe is the key to the human experience. If you are into polarised lenses and high-quality eyewear, then we’re happy to announce that you have found the brand that best represents you!


When it comes to the quality, technology and amount of research that goes into the development of an eyewear brand Maui Jim has made a lot of effort in order to watch their shades fly past all the competitors in the performance sunglasses industry. Their motto is creating the best viewing experience by using light technology in their sunglasses.

The lenses are specifically made to achieve four main purposes: glare elimination, colour enhancement, eye health and lens protection. That latter is technology on how the lens protects itself for maximum durability and convenience. To prevent glare from washing out the colours and straining your eyes, Maui Jim have specifically developed their lens to eliminate 99.9% of glare. Another thing they manage to do well when compared to their competitors is that instead of offering sunglasses that dim your light and view – their polarised sunglasses enhance the colours that our eye would naturally be inclined to absorb. This means that the colours will appear with greater depth, contrast and saturation.


The most fundamental purpose of sunglasses is to protect your eyes from the sun’s harmful UV rays and the Maui Jim sunglasses do exactly that and more. According to them, they eliminate 100% of harmful UV rays as well as protecting your eyes from additional stresses.
There are many styles in the collections which are perfect for most individuals. They have made sure to keep their designs on trend, youthful and relatable. They also have the relaxed Hawaiian beach feel the brand has become known for. Their level of craftsmanship and dedication is why they continue to be labelled as one of the best in the industry when it comes to polarised sunglasses.