REFRAME YOUR VIEW WITH SWAROVSKI’S
SPRING/SUMMER 2020 EYEWEAR COLLECTION
• The new Swarovski Eyewear Collection introduces a wide variety of new silhouettes and
rainbow-inspired detailing that brings a dazzling energy to the spring/summer season
• With this Collection, the brand invites women to refresh their style and reframe their view
of the world
• The new sunglasses and optical designs all feature Swarovski’s signature sparkle
This season, Swarovski Eyewear is empowering women to reframe their world with its brilliant and
dazzling SS20 Eyewear Collection.
The Collection introduces a wide variety of new silhouettes – all showcasing Swarovski’s signature sparkle – with timeless shapes that combine dazzling new details and of-the-moment trends. New
rainbow-inspired colours inject vibrant energy into the seasonal palette, offset perfectly by black – the
perennial fashion favourite – as well as more muted tones. Swarovski crystal detailing on every design
dials up the glamour and takes this eyewear to the next level.
COLLECTION HIGHLIGHTS – SUNGLASSES
Taking inspiration from the light spectrum of crystal, rainbow Swarovski crystal detailing travels through
the minimalist round metal frame to add a happy pop of colour to your summertime look.
For those who want to add a more subtle flash of colour, this on-trend oval-shaped style features a refined
rainbow sparkle in Swarovski crystal on the front of the frames.
This season, Swarovski debuts a new interpretation of its best-selling sunglasses design, Diva.
Feminine and always on-trend, this reimagined cat-eye combines a metal front and temples with
gradient smoke lenses and black and light gold-toned eyebrows, embellished with Swarovski crystals.
Elevate everyday looks with this romantic style inspired by nature. Refined Swarovski pearl and
exquisite crystal detailing in a variety of cuts and colors evoke a brilliant bouquet on the wearer’s
This style exudes elegance for a quietly confident wearer. The on-trend double bridge complements the
clean aesthetic and teardrop Swarovski crystal accents on the hinges.
COLLECTION HIGHLIGHTS – OPTICAL
Follow the rainbow with this playful, rectangular style. The on-trend acetate and metal mix is punctuated
with shimmering Swarovski crystal detailing in bright tones.
The trend for round glasses is as strong as ever this season and Swarovski showcases its world-
renowned color expertise with crystal detailing in rainbow or tone-on-tone colors that adorn the temples.
This easy-to-wear and timeless shape is refreshed for the season. The on-trend acetate and metal mix
is punctuated with colorful Swarovski crystals on the temples – perfect for those wanting to inject a touch
of rainbow into their look.
These incredibly feminine eye-catching frames are the latest incarnation of the popular Diva line.
Dazzling Swarovski crystal fabric makes for a high-shine statement.
With Swarovski crystal detailing adorning the brow bar, this style makes for a statement look. The best-
selling Diva frames inspired this modern cat-eye style with shimmering Swarovski crystal fabric
Swarovski adorns this sophisticated light metal frame with a sparkling floral bouquet on the temples,
comprising Swarovski pearl and exquisite crystal detailing in a variety of cuts and colors.
This rectangular style combines a metal and acetate mix, and features a romantic Swarovski crystal and
pearl bouquet on the temples.
The Swarovski Summer 2020 Eyewear Collection will be available in stores and on Swarovski.com from
Sparking delight since 1895
Swarovski creates a more sparkling world and delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories, as well as interior design and lighting solutions. Now celebrating its 125th anniversary and run by the fifth generation of family members, the Swarovski Crystal Business has a global reach with approximately 3,000 stores in around 170 countries, more than 29,000 employees, and revenue of about 2.7 billion euros in 2018. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2018, the Group generated revenue of about 3.5 billion euros and employed more than 34,500 people. In 2019, Swarovski UK Limited received a Royal Warrant as manufacturer and supplier of crystals to HRH Queen Elizabeth II. A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage, and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers. The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of company founder Daniel Swarovski, and works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact.