""Everything I’m doing now is really a search to establish luxurious exclusivity."" – Tom Ford The Tom Ford Story – from Tokyo to Hollywood From fashion designer to beauty mogul, to filmmaker; Tom Ford never ceases to shock and amaze his audience. This is the man that brought us luxury tanning goggles and seriously explicit campaign ads. However, Ford has toned his sexuality down a great deal since his days with Gucci and Yves Saint Laurent; it’s more about sensuality rather than sexuality. After departing from the Gucci Group and setting up the Tom Ford business, he soon decided he wanted to expand. The beauty range and the eyewear range were launched in 2005 and are the most successful lines for the brand. Both ranges rank in the top three brands at speciality stores worldwide. Ford is known for being a perfectionist. Each and every one of his eyewear products are hand-made with an extraordinary eye for detail. The impeccable quality and stylish designs are current and one of a kind. The brand effortlessly breathes a combination of sexy, fashion-forward and timeless designs. Following the success of the Japanese launch, the brand’s frames collection has been adapted for the Asian consumers as well as Western consumers. With this special Asian fitting, the brand manages to satisfy demands which some of the other brands don’t do. The Sunglasses Collection Careful planning goes into every pair that's made, for example, the colours that are chosen must compliment all skin tones as well as reflect beautifully in the sunlight. This is why many of the colours you’ll see in the collection are shades of gold, bronze, cream, blush, and brown. Each pair has also been designed to enhance your personality, and not over-powering it. Tom Ford eyewear is favoured by many Hollywood celebrities and features in lots of high-end magazines and popular movies like the James Bond films. The designs are unique and range from different materials, shapes and colours. The well-known and sleek logo is placed on the hinge section that continues onto the front of the frames in a T-bar shape.